Everything you need to know
about our February Cloud II Launch
Cloud II is back babyyyyy!! As you all know, we launched our brand new Cloud II fabric at the start of this year, and hearing how much you all are loving it makes my heart so freaking full!! Cloud I was our best selling product, so it was a huge risk to make changes to it…but seeing that risk pay off has been so rewarding. Hearing how much you love Cloud II also makes me even more excited for this next launch because not only is Cloud II back again, but this time we have new colors and a couple new styles as well!! The new Vitality Cloud II Collection 2023 is so exciting to us!!
To help you be fully prepared for launch on 2/23, I want to give you a quick refresh on the basic details of Cloud II for anyone who might not be familiar with it, introduce our BRAND NEW Vitality Color System and then I will also give you a breakdown of all of the pieces and colorways. Alrighty, let’s get into it!!
All About Cloud II
Cloud II is the fabric that my sister and I have dreamed of creating since we started this brand four years ago. It is truly unlike anything out there and if you have not tried it yet you are seriously missing out!! There is so much to love about this fabric, but I want to highlight a few of my favorite features that I think make it truly special and one-of-a-kind…
Cloud II pieces are all made of recycled materials!!
The four way stretch of this fabric allows for maximum comfort and molds to your body to be flattering on everyBODY
This fabric has antimicrobial technology to help eliminate odor AND sweat-wicking technology as well. This means you can feel confident wearing your outfit to run errands or grab a coffee with a friend even after a sweaty workout!!
The softness of this fabric is unreal!! It has a marshmallow hand feel so you can imagine the comfort is on another level 🙌🏼
I seriously cannot say enough good things about this Cloud II fabric…at the end of the day you really just have to feel it to believe it.
Introducing the Vitality Color System….
With this Cloud II February launch we are so excited to also be introducing our new Color System! With this system, we are moving away from seasonal trends and unsustainable shopping habits by creating families of mix-and-matchable colorways and prints that will not only pair with previous collections, but they will also pair with new styles and colorways to come!
Cloud II Scoop Bra: This bra style is very similar to our ignite bra! It is a classic scoop neck with adjustable straps and removable pads so you can make adjustments that fit your needs. The band is the same as Daydream, so it is SUPER comfy and hugs the body without digging in. This bra has medium compression so is great for the gym and overall everyday wear. Personally, it is one of my all time favorites and a staple in my closet. I find myself reaching for it whether I am headed to the gym or just out running errands!
Cloud II Scoop Tank: This is a product I am extremely excited about because it is something you all have been requesting A LOT. It is the absolute perfect length, hitting right at the waistband for a flattering, full coverage look. There is a built in shelf bra so you can wear it to the gym without a sports bra and the fabric lays perfectly against the body without being too compressive. I see this being something that people wear every single day, in and out of the gym.
This February launch of Cloud II will be introducing the first four color families in our Classic Color Palette: Evergreen, Blackberry, Concrete and Navy (these colors are freaking beautiful!!). We will also be including our staple black, Midnight. Our hope is that with this new system you can feel better about your purchases and begin to build the foundation for an effortless wardrobe of active wear.
Pieces and Colorways….
Ok now on to the products themselves! This collection includes a total of SEVEN different products and I have a feeling you guys are going to freak out over the two new additions. All of these products will be coming in all five colors listed above! For reference, I am currently 33 weeks pregnant and wearing a size small in all pieces. However, pre-pregnancy I was an xs. I highly recommend checking out some of our athletes' pages for help with sizing from someone who doesn’t have a belly the size of a watermelon lol.
Cloud II Biker Short: The Biker Short is our longer short option for all the ladies who like a bit more length!! Along with the Cloud II Pant and Cloud II Volley Short, the Biker Short is graded with our new grading system that we introduced at the end of 2022! This means that as sizes go up length is added to the inseam as well as the waistband and as sizes go down, that length is reduced. This creates a pant/short that is truly a perfect fit for everyBODY.
Cloud II Pant: This is our tried and true pant with all of the same features you know and love - signature glute seam contour, double lined waistband, high rise, medium/light compression, and no front seam. This launch we have perfected the overall fit of this pant to be flattering on everyBODY and be comfortable to wear anywhere. I personally love this pant as an everyday legging because it is compressive enough to keep me secure in my workouts, but light-weight and stretchy enough to be comfortable to wear through every phase of life. There is really nothing out there that compares to this pant…I just know you’re going to LOVE it. If you are between sizes you can size down if you enjoy more compression or size up if you like a roomier fit.
Cloud II Volley Short: Last year we introduced this new short style, offering a shorter length than our biker short, but a longer option from our original short short. This short is truly the PERFECT length, as it is long enough to cover the booty cheeks but not too long. I personally love wearing it during all my workouts! Something fun to point out is that when you pair the tank with the same color volley short it is the perfect two piece set and has a super cute onesie look! I will definitely be wearing this combo all summer long 🙌🏼
Cloud II Zip Jacket: This is one of two new products launching with this collection. If you all are familiar with our zip jacket from last year, this one is very similar! We have just made some minor changes to perfect the fit and of course it is made with our new Cloud II fabric! This jacket is the same length as the tank, so it will hit just at the waistband of your pant/short for a flattering fuller coverage look! This jacket has a tailored fit to really accentuate the waist and also has thumbholes! I just know this piece will be a quick seller on launch day, so be sure to snag one while you can!! Being that this is a brand new, highly requested product, I foresee it selling out fast on launch day, so be sure to sign up for early access here so you can shop the site before everyone else!!
Cloud II Trouser: And last but certainly not least…the brand new Cloud II trouser!! This pant is a very similar style to our Flared Legging which launched last year. However, the trouser does not have a slit at the bottom of the pant and has a slightly less flared more bootcut style. This piece will be available in short, regular and long inseams.
And that is everything!! I hope this helped you all to feel more prepared for launch and get excited for these beautiful pieces!! I cannot waitttt to hear what you think of everything!!
Mark your calendars for 2/23 10AM MT!!
